I love variety.

I love the ideating process as much as I love the design process.

The big ideas, the small ideas. The design, craft, animation and even some writing. I believe in getting my hands dirty and being flexible about the different hats I wear in a team. In other words, I do end to end concept, art direction and creation.

Having worked in both client and agency sides, I believe in being a mindful and empathetic creative. I strive to deliver dynamic and purposeful campaigns within budget. Yet, I don’t shy away from proposing creative ideas to try our luck - incase the client can come up with extra budget.

To get a better idea of my skillset do take a look through my works.
You can filter the nature of works by the description at the top of the index page.