Boost India: Play a Bigger Game Campaign

Role: Activation proposal, design collaboration & animation

This is part of the Play a Bigger Game Campaign for GSK India. Blippar was engaged to advise and collaborate on the design of the mobile AR experience.

To drive awareness and participation to the mobile experience, we proposed potential activation touchpoints with our 3 steps call-to-action.

We also created video contents to generate higher awareness via the brand's and ambassador's social media channels.