Singapore Zoo-rassic Park: Augmented Reality Campaign

Role: Art direction & design

Served via mobile app Blippar. When the Singapore Zoo brought in 16 larger than life Dinosaur exhibits - the Zoo-rassic Park, Blippar was engaged to create an additional AR experience to enchance the visitors journey. Accompanying signage could be scanned with the Blippar app to unlock interactive 3D dinosaurs, games and quizzes. Promotional materials were also enhanced with AR to allow the public, a mobile preview of the exhibit.

16 different facts about the dinosaurs were created as sharable social contents.