The event lockup is designed with Hawaiian elements in mind. The hibiscus - Hawaii’s state flower is placed with a stylised O to resemble a flower worn behind the ear, a popular way to accessorise there. The lockup is given a gold textured look to enhance the luxurious feeling.

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The Haute Tropics: Marketing Collateral

Role: Concept, props, art direction, design & animation

A resort-wide Hawaiian inspired event was held at Resorts World Sentosa. Given the semi-open brief from the F&B team (something tropical and affluent looking), it was an amazing opportunity to try something fun.

I had always wanted to explore a Crazy Rich Asian themed shoot and the management actually selected it among other proposals! (No crazy rich budget tho.)

Everything was setup and shot in-house. We were blessed to have help from the amazing floral department. They were so generous with their effort.