SMEs Bounce back: Banner campaign
Challenge:
How do you create awareness and encourage more SMEs retailers, F&B owners to go digital with OCBC solutions.
Solution:
The story for each banner is inspired by real scenarios from the local news – on how businesses across different sectors tranformed themselves to cope with store closures and crowd limits when the pandemic started. This makes the context of the banners relatable to the target audience. (Fun fact: Character design for the club banner is inspired by Jay Chou's MTV: Mojito.)

Role: Concept, design & animation

OCBC SMEs Bounce Back
OCBC SMEs Bounce Back
OCBC SMEs Bounce Back

OCBC OneCollect: Banner campaign
Task:
(Part 1) Create a series of banners that highlight different aspects of the OCBC OneCollect mobile app beneficial for local SMEs owners.
Role: Animation

OCBC OneCollect (Part 2) Create generic posts to generate awareness on the benefits of the OCBC OneCollect mobile app for local SMEs owners.
Role: Copy writing & animation

OCBC OneCollect

Copy variations:
Version 2: The new OCBC OneCollect app is specially designed for business owners like you! This is your go-to digital merchant solution integrating PayNow QR for real-time collection, notification and transaction. Easy to use, simple to set up and ZERO fees*!

Version 3: Business owners rejoice! Enjoy ZERO fees* and easy set up for real-time collection, notification and transaction with OCBC OneCollect app. This digital merchant solution integrates PayNow QR which allows your customers to scan and pay with apps from any of the 9 participating PayNow banks* in Singapore.


EDM Campaign: Multiple
Role: Composition & illustration

OCBC EDM

OCBC Business Banking Digital Campaigns

Role: Concept, art direction, design & animation, research & writing

By pure serendipity I realised that the client team that I was working with, shared somewhat similar taste in witty concepts and copy tonality.