SMEs Bounce back: Banner campaign
How do you create awareness and encourage more SMEs retailers, F&B owners to go digital with OCBC solutions.
The story for each banner is inspired by real scenarios from the local news – on how businesses across different sectors tranformed themselves to cope with store closures and crowd limits when the pandemic started. This makes the context of the banners relatable to the target audience. (Fun fact: Character design for the club banner is inspired by Jay Chou's MTV: Mojito.)
Role: Concept, design & animation
OCBC OneCollect: Banner campaign
(Part 1) Create a series of banners that highlight different aspects of the OCBC OneCollect mobile app beneficial for local SMEs owners.
(Part 2) Create generic posts to generate awareness on the benefits of the OCBC OneCollect mobile app for local SMEs owners.
Role: Copy writing & animation
EDM Campaign: Multiple
Role: Composition & illustration
Role: Concept, art direction, design & animation, research & writing
By pure serendipity I realised that the client team that I was working with, shared somewhat similar taste in witty concepts and copy tonality.