SZE

OCBC Business Banking:
Digital Campaigns

By pure serendipity I realised that the client team that I was working with, shared similar taste in witty concepts and copy tonality. It was an delightful experience to say the least.

Role
Concept, art direction, design & animation, research & writing

  • SMEs Bounce back: Banner campaign
    The story for each banner is inspired by real scenarios from the local news – on how businesses across different sectors tranformed themselves to cope with store closures and crowd limits when the pandemic started. This makes the context of the banners relatable to the target audience. (Fun fact: Character design for the club banner is inspired by Jay Chou's MTV: Mojito.)

  • OCBC OneCollect: Banner campaign


  • Copy Version 2:
    The new OCBC OneCollect app is specially designed for business owners like you! This is your go-to digital merchant solution integrating PayNow QR for real-time collection, notification and transaction. Easy to use, simple to set up and ZERO fees*!
    Copy Version 3:
    Business owners rejoice! Enjoy ZERO fees* and easy set up for real-time collection, notification and transaction with OCBC OneCollect app. This digital merchant solution integrates PayNow QR which allows your customers to scan and pay with apps from any of the 9 participating PayNow banks* in Singapore.

  • OCBC OneCollect: Banner campaign