CLEAR Men Shampoo
Challenge:
How can we create a series of socials posts from one commercial to speak to different segments of the male audience without being repetitive?
Solution:
We identified the potential key interests of the male audience. Then we cut up the commerical and stitched it with stock footages to create 4 different video stories - unexpected of the commerical. Humour is used to dramatize the effect of ending recurring dandruff.

Role: Concept, writing & video editing



WALL's Feastwich (Part of a main campaign)
Challenge:
How can we make the initial static proposal of a bear’s paw reaching for Feastwich, feel more engaging and impactful.
Solution:
By browsing through what is available on shutterstock, a footage of the bear turning around was chosen and crafted to look like it was responding to the cell above.

Role: Concept & video editing


Uniqlo: Airism
Challenge:
How can we highlight the cool and airy features of the updated AIRism collection through visuals that the local market can relate to.
Solution:
Inspired by Uniqlo’s Japanese roots, we decided to use paper fans typically used during the hot summers in Japan as a backdrop.
We staged the fans, complemented with props that hint of daily local scenarios to imply the versatility of the collection and the cool airy comfort they bring.

Role: Concept, art direction, props & styling, photo retouch

Content Creation

A brief selection from the extensive content creation projects that I have done. Works ranges from smaller tactical pieces for social content calendars to larger social media campaigns.

Clients include:
CLEAR.
KNORR.
Lifebuoy.
MSIG.
Uniqlo.
Wall's.

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