CLEAR Men Shampoo
How can we create a series of socials posts from one commercial to speak to different segments of the male audience without being repetitive?
We identified the potential key interests of the male audience. Then we cut up the commerical and stitched it with stock footages to create 4 different video stories - unexpected of the commerical. Humour is used to dramatize the effect of ending recurring dandruff.

Role: Concept, writing & video editing

WALL's Feastwich (Part of a main campaign)
How can we make the initial static proposal of a bear’s paw reaching for Feastwich, feel more engaging and impactful.
By browsing through what is available on shutterstock, a footage of the bear turning around was chosen and crafted to look like it was responding to the cell above.

Role: Concept & video editing

Uniqlo: Airism
How can we highlight the cool and airy features of the updated AIRism collection through visuals that the local market can relate to.
Inspired by Uniqlo’s Japanese roots, we decided to use paper fans typically used during the hot summers in Japan as a backdrop.
We staged the fans, complemented with props that hint of daily local scenarios to imply the versatility of the collection and the cool airy comfort they bring.

Role: Concept, art direction, props & styling, photo retouch

Content Creation

A brief selection from the extensive content creation projects that I have done. Works ranges from smaller tactical pieces for social content calendars to larger social media campaigns.

Clients include:

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