Uniqlo: Sport Utility Wear
To generate interest in Uniqlo’s new activewear collection in the already saturated market, we set out to challenge the cliché perception of activewear. With three 15s videos, we want to show that the collection is not only for sports but so much more.

Each video opens with the talent, as if doing a sport. On reveal, they are comfortably dressed for sports and everyday moments.

01. Active Shopper // 02. Active Couch Potato // 03. Active Date

Uniqlo Sport Utility Wear

Uniqlo Sport Utility Wear

Uniqlo Sport Utility Wear

Uniqlo Sport Utility Wear
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Uniqlo: UV Protection
To promote awareness on Uniqlo's UV protection collection being an instant sun protection wear, we dramatize the effect of UV rays being reflected by the product.

Uniqlo UV Protection

Uniqlo UV Protection
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Storytelling

Role: Concept & storyboard

Here lie the stories from missions aborted. Could be Covid, could be budgets and logistics or change of direction. Maybe just wishful thinking. People say rejection is a hard pill to swallow. I say, stay in this industry long enuf, rejection is like vitamin for resilience.

Uniqlo Sport Utility Wear
Uniqlo UV Protection
Other projects coming soon.