[Pitch won] The pitch brief involved transforming Scorpio Electric’s existing website and brand assets to reflect a stronger brand story.
The brand vibe is steeped in stars and the constellation. They wanted it that to be communicated across in the website.
Steve Jobs had an inspiring quote - we’re here to put a dent in the universe. Scorpio Electric’s motto – Take Charge. What if Scorpio Electric could go further than just leaving a dent in the universe? What if Scorpio Electric could create their own Scorpio-verse?
With this story, we rebuilt the proposed website with only the brand logo provided.
Like how each planet homes different terrains and climate. We segmented each section with their own unique environments. As new products are introduced, they would get their own environments.
Owning a Scorpio Electric bike opens up the nexus that transports you to Scorpio-verse.
This is translated into the homepage design where viewers are greeted with a nexus. As they scroll, they would be transported to Scorpio-verse, where the company vision is presented.
As they continue scrolling, they would discover the debut of the X1 bike.
Clicking in would reveal a shot of the X1 soaring across space. We wanted the product to look inspirational and desirable. The visual story of the Scorpio-verse complements this greatly.
The subsequent video demos show the revisions after rounds of reviews and feedback.
