Singtel Prepaid Digital Campaigns & Character Modification

Role: Concept, art direction, design & character dress-up

Working directly with the digital brand team on this was such a blessing. I was able to propose modifications to the age old mascot and create refreshing designs for common promotional items.

The digital campaigns usually comprise of sets of templated webpages, media banners and social posts. Ocassionally, we get some opportunities to work around the web templates by incoporating simple javascript play-and-win games which proved to be a hit among prepaid users.