Content creation for different collections from the Uniqlo brand.
Concept, art direction & design
Combining the influence of Uniqlo’s Japanese roots with elements of Singapore, we decided to use paper fans commonly seen during Japanese summer festivals as a backdrop. We complemented the setup with props that represent local scenarios to imply the versatility of the collection for differnt occasions and the cool comfort it brings.
Uniqlo: UT Ambush
Taking inspiration from TikTok hand dance and a previously glow-up fashion challenge, we turned designs from the collection into hand gestures that would become the transition trigger to showcase different product pairing.