Part 1 : Uniqlo – UT Ambush Inspired by trending TikTok hand dance, we leveraged on the hand designs from the collection. We turn the hand gestures into transitions to showcase different product pairing.
Role: Concept
Part 2 : Uniqlo – Airism The Uniqlo Airism series holds bragging rights to a cooling comfort that the other series can't compare. To highlight the usp and as an homage to its brand roots, we decided to use paper fans commonly seen during Japanese summer festivals as a backdrop. We complemented the setup with props that represent local scenarios to imply the versatility of the collection for different Singaporean context.
