SZE

Uniqlo
Content Creation

Content creation for different collections from the Uniqlo brand.

Role
Concept, art direction & design

  • Uniqlo: Airism
    Combining the influence of Uniqlo’s Japanese roots with elements of Singapore, we decided to use paper fans commonly seen during Japanese summer festivals as a backdrop. We complemented the setup with props that represent local scenarios to imply the versatility of the collection for differnt occasions and the cool comfort it brings.

  • Uniqlo: UT Ambush
    Taking inspiration from TikTok hand dance and a previously glow-up fashion challenge, we turned designs from the collection into hand gestures that would become the transition trigger to showcase different product pairing.